Utilizing Google+ business pages is extremely important for a number of reasons. In addition to recently merging Google+ and Google pages, we all know Google is the leading search engine, and therefore the integration of Google+ with search engine marketing is critical.
Windmill Networking’s Google+ columnist Mark Traphagen points out:
Google+ represents far more than Google’s attempt to get into the social network race to compete with sites like Facebook and Twitter. As head of Google+’s Vic Gundotra has said, “It’s really the unification of all of Google’s services, with a common social layer.”