Chili’s Details Rollout of Tabletop Tablets

Photo Credit: Nation's Restaurant News

Photo Credit: Nation's Restaurant News

Chili’s Grill & Bar said Tuesday it would roll out tabletop tablets to all 823 U.S. company-owned restaurants by the middle of 2014, giving guests the option of ordering, playing games and paying at the table.

After a five-month test of various tabletop devices in 28 Chili’s restaurants, executives of the casual-dining brand said dessert sales increased as much as 20 percent and sales of items like coffee saw sizable jumps. Test markets included Jacksonville, Fla.; San Diego; and Dallas.

Franchisees in the nearly 1,600-unit chain are making the decision to include the devices in their own locations, Edithann Ramey, Chili’s vice president of marketing, said in an interview Monday. Some franchise groups have been testing similar devices since 2011. Read More