Location-based Marketing Sees a Big Increase in Use

Photo Credit: eMarketer.com

Photo Credit: eMarketer.com

Restaurants around the world are seeing the value in digital marketing, especially programs that can increase customer loyalty and help establishments get the word out among like-minded diners.

In a survey, Hospitality Technology asked US executives overseeing restaurants around the world about a variety of social and loyalty marketing tactics, and found that every single one of these tactics had seen an increase in use among restaurants between 2012 and 2013. Nearly nine out of 10 restaurants used social media outreach this year—the most common tactic by a wide margin—up from 77% in 2012. Read More