Bergdorf Exec: Limit Hashtags, Follow Consumer Content on Instagram

Photo Credit: Luxury Daily

Photo Credit: Luxury Daily

Executives from Bergdorf Goodman and Four Seasons Hotels and Resorts shared Instagram approaches that involve adapting to the abundance of consumer-generated content and creating lifestyle-oriented campaigns.

Both executives discussed ways that Instagram can drive ecommerce by tracking products that are heavily photographed by fans. Instagram’s high-engagement levels and its capacity for narratives makes it a social media platform that requires a well-crafted strategy. Read More