Today’s young adults and teenagers—Millennials and Gen Z—are a coveted consumer demographic in quick service and are driving industry trends. Reaching these consumers, however, is an evolving process, especially since some experts believe traditional media and Facebook use are on the decline among members of those demographics.
A few quick-serve and fast-casual concepts have caught on to the trend and are trying outside-the-box marketing tactics to attract younger consumers.
Jack in the Box, for example, recently employed a newer channel, the social media app Vine, in its latest marketing campaign, “Go Big.” Hoping to engage its digitally motivated demographic, Jack in the Box rolled out 102 Vine videos in only five days. Read More