Turn & Burn: How to Enhance Customer Relationships with Social Media [VIDEO]

Joe Sorge, Founder of AJ Bombers in Milwaukee and President of Hospitality Democracy, joins us on this episode of Turn & Burn. As one of the first independent operators to utilize social media -- especially Twitter -- as part of his business model, Sorge gives us insight on how to reap the benefits of using free social platforms to enhance guest relationships. As social platforms evolve, so must your approach. Watch the full episode, brought to you by the Foodable WebTV Network, as Paul and Joe talk about how to connect the dots between your guests and your restaurant, and how to turn customers into your best marketing asset.