How Denny's Weirdness Wins the Social Media Game

Photo Credit: Entrepreneur.com 

Photo Credit: Entrepreneur.com 

Restaurant chains' social media accounts are usually predictable, filled with food photos, promotions and deals.

Then, there's Denny's.

Instead of sticking to traditional scripts of promotions and deals, Denny's social media posts are more like that of a teenager. Denny's Twitter is full of commentary on pop culture, live blogging Saturday Night Live and engaging One Direction's boy band member Liam Payne after he ranted on social media about the stress of celebrity life.

Perhaps Denny's weirdest foray into social media is the company's Tumblr. The teen-friendly blogging platform encourages a niche sense of community, with enthusiastic response for Denny's more eccentric postings. A recent series is Denny's "Build Your Own Gif," which creates moving gifs based off of reader suggestions. Selections include ducklings eating mozzarella sticks and a pug paddling a boat through a sea of ranch dressing

Other social media efforts of the chain include a Facebook page, which contains similar content to the Tumblr, and an Instagram, which featured a weekly "Elvish Made Easy" series this fall. Read More