The online social space is where your fans are talking about your brand. It’s where your competitors are trying to dilute your narrative and your brand messages. It’s where rogue employees go to vent. If you aren’t engaging your fans online, you are missing out on the opportunity to bring, and strengthen, your message. You are also missing the opportunity to engage in marketing and lead-gen in an ongoing, not one-off, manner.
The OREO and Real-time Marketing
The [now] classic example of Real-time Marketing is OREO’s 2013 Superbowl ad (a brilliant piece of Real-time content marketing executed with great execution by OREO and the Wieden+Kennedy team). It defined an entirely new form of marketing for many, becoming the de facto case-study for almost anything “Real-time”. But the OREO ad was more about reacting to an event than anything else. The power-outage at the Superdome was a one-shot deal. Read More