What's in McDonald's beef? What's that pink slime I saw on youtube? Why are your burgers so cheap? These are everyday questions McDonald's is asked, and now they are ready to answer them.
McDonalds turns to social media to shift consumers thoughts on the image of their food options. With the continuous declining visits to fast food chains, McDonald's is struggling with a negative connotation to their brand. Through question and answers with real consumers, McDonalds asks what makes their brand unappealing to them. The previous Mythbuster host, Grant Imahara, takes consumers through the answers of these consumer questions, determining if the thoughts of the consumers are actually reality. Read more here about McDonald's new social media campaign.