French Bank Allows Patrons to Transfer Money Via Twitter

PHOTO CREDIT: REUTERS/JACKY NAEGELEN

PHOTO CREDIT: REUTERS/JACKY NAEGELEN

France's second largest bank makes an interesting move by allowing customers to transfer money to one another through 'tweets'. The bank already allows mobile transfers via text message but wanted to attract even more attention to the mobile features they offer. Transferring money through the social media platform is easy because you can transfer money to anyone regardless of the bank they use and without knowing the recipient's banking information. Twitter has also begun its own mobile payment option with "Twitter Buy." As Twitter attemps to break into the mobile payment field, they demonstrate their value as not only a social networking platform but as an advertising one as well. Click here to learn more.