Atlas Helps Facebook Lead The Pack As A Social Media Advertising Platform

After the launch of Atlas, an ad server with people-based marketing technology, Facebook has made it easier for marketers to target specific consumers across various devices and platforms. With over 1.3 billion users on Facebook, sharing statuses, liking pages, and posting pictures, the social media network has an ocean of data. This new program enables Facebook to effectively use that information to individually market to the public. When logged into Facebook on a mobile device, Atlas can also show what other apps are being used and then place messages on them. While some may feel that this is an invasion of privacy, others would rather have advertising geared towards their interests rather than any random ad. What do you think? Does the convenience and value outweigh the cost? Click here to learn more about how Atlas works.  

There is just a huge shift to mobile and we’re capitalizing on it by offering personalized marketing.
— Facebook COO, Sheryl Sandberg
PHOTO CREDIT: KUNI TAKAHASHI/BLOOMBERG

PHOTO CREDIT: KUNI TAKAHASHI/BLOOMBERG