In a genius marketing move, Taco Bell's social media accounts as well as their website experienced a 'blackout'. The only only thing you could find was a link to their new mobile app download and the statement, "The new way to Taco Bell is #onlyintheapp." Taco Bell becomes the first fast food restaurant to offer a mobile app with both ordering and payment options for drive-thru and dining room orders. To make the app even more appealing, there are some items that can only be ordered through the app. This industry-leading technology announcement highlights the important role that tech has in the food industry today. To learn more about this new app as well as other restaurant tech news, click here.