Social media plays such an integral role in a brand's marketing strategy. Nation's Restaurant News recently ranked restaurant brands that are outperforming in this category. Whataburger, Potbelly Sandwich Shop, and Legal Sea Foods have won the top three spots. Whataburger has a following of over 1.9 million across its social media platforms. They highly value their relationship with customers and make sure to reply as much as they can to their questions and concerns on social media. Potbelly Sandwich Shop prides themselves on handling their social media accounts in-house, which allows them to communicate authentically with their followers. The number three spot holder, Legal Sea Foods, has one employee whose sole job is to engage with consumers on social media. This allows them to build excellent customer relationships and frequently interact with the people that love their brand most. Clearly these brands have mastered engaging with their fans online. To learn more social strategies from these restaurants, click here.