Throughout the busy streets of Manhattan, the secret life of beacons residing in telephone booths go completely unnoticed. Titan media company, who sells advertising space throughout the city, has installed 500 beacons to collect data from passing mobile users. This data is a giant matrix of hidden commercialization which can be used to deepen surveillance throughout the quick-paced environment. But why has these beneficial beacons caused such a ruckus? Privacy, that is.
Without informing city go-ers of this new innovative technology hitting the Manhattan streets, privacy advocates are not all for it. "Consumers should be aware when they're in a one that projects beacons, the lack of transparency is of even greater concern." Read more about NYC's secret beacons here.