The launch of a new brand is one of the most vital points in a business' lifetime. Social media is the greatest tool one can use in this day in age to directly connect with consumers. Whether you are the Kogi truck in San Francisco sharing your new nightly location or just Chipotle answering consumers complaints, the ability to reach consumers rapidly and with one common goal: Customer satisfaction. In India, the launch of Burger King has become a huge acceptance within the culture, merely from just the use of social media. By using social media throughout their marketing strategy, BK has been able to expand within the Indian market at a unstoppable rate. So why is it so effective, BK listens to it's customers. By giving customers the best quality service and maintaining the attention in which they seek is what keeps them feeling special and not just 'another dollar.' Read more here.