Location-Based Data: The Power Of Presence

More than 85 iBeacons have been installed in Shaftsbury Square at the entrance of each store. "The idea of using iBeacons stood out to us because we felt there was a need for people to be reached directly for promotions and marketing," says Jamie Loh, head of corporate communications for iKhasas Group. "It offers our tenants the chance to reach out to people who are walking by their stores." With iBeacon technology, location based promotions can be sent to consumers through their mobile device. Not only is the push of promos a benefit, but the ability to track customers that enter the store compared to those that just pass by is also another large plus. "Cellphones emit signal from time to time, which although encrypted, contain a small portion that we can process to tell exactly how many people are passing by outside the store versus how many actually enter it, says Ivan Loh Kah Lun, founder of Tide Analytics. 

But don't worry, your personal information is safe and secured. "We ensure that the data is encrypted and deleted afterwards. Only summary information is passed on to our clients," Says the founder of Tide Analytics. The data is a beneficial and hearty amount of information that could be used for many purposes to ensure profitability and a larger reach. Read more here.

PHOTO CREDIT: THESTAR.COM

PHOTO CREDIT: THESTAR.COM