We have all seen the various indexes for social media across a variety of brands and industries, but most important is an index that can help us in our own business. This will come from domain expertise and critical mass. The Restaurant Social Media Index now supports more than 10,000 global restaurant brands and 80 million restaurant consumers. This is the oldest index in the industry with over four years of data on social restaurant consumers, habits and demographics.
I feel domain expertise will be the next category of big data that begins to move the needle for the small operator and large brands. Though most restaurant consumers are also consumers of just about every other retail product, their habit and patterns around food are much different. Understanding these elements will be super valuable in your quest to gain more revenue. Read More