Amid dire predictions for a mass exodus from Facebook, the social network did make a winning buy with Instagram. The photo app amassed over 150 million users in three short years –twice as fast as Twitter.
No wonder 91% of retail brands have cozied up to the potential buying power of Instagram users. Sandwiched neatly between trend-inducing selfies (which may or may not include your pets, your swanky new bedding, or your just-cooked meal), branded hashtags and location-based tagging, it’s clear that Instagram is the channel to tap for retailers that truly want to make an impression in omnichannel selling. Read More