Anthony "the stash" Fontes did not even have a Vine account when he saw the TV advertisement from Applebee's looking for customers to show their six-second reactions to their new "Under 550 Calories" menu. But after watching the commercial a few times, he knew he had to put his amazing Imperial Partial Beard to work.
Now, Fontes, and his glorious facial hair, are the stars of a new television commercial that incorporates the restaurant chain's engaged community on social media into their traditional advertising. And this hybrid style of marketing may very well be the future of digital media. Read More