Mobile innovations continue to grow at a staggering pace and to win the game, your brand's mobile app is going to need more than just a menu, nutritional information and restaurant locations.
If you're not considering a mobile strategy, you have a lot of ground to make up: Experts predict the mobile payments industry will account for $1 trillion in global transactions by next year. Other research shows that 38 percent of U.S. consumers used a mobile coupon to purchase a product in-store, and that 35 percent of restaurant mobile apps include an ordering option.
These numbers will only continue to grow as more consumers become tethered to their smartphones. Those same consumers are demanding utility from the devices, including the ability to pay and order without waiting and the ability to accrue loyalty points for eventual rewards. Read More