As we venture into a more advanced world of consumers that understand more about technology than ever before, we are beginning to see more concern about the physical check-in or location-aware technologies that invade these consumers’ lives. In the past year alone, there has been a massive growth shift of location data, and more importantly, the Meta Data that goes along with it.
Recent acquisition of location-based data by Microsoft from location leader Foursquare is starting to set the stage for the Meta Wars. What I mean by this is that the amount of Meta Data that is collected with a variety of digital actions can put together an entire social and digital story about a consumer, their habits and even their interests. Read More