Several large food brands have been known to partner with other lifestyle brands or celebrities to become full-circle, to cement credibility, and to raise awareness to a larger audience. For example, Taco Bell has a partnership with the NBA, Subway has teamed up with Michelle Obama to spearhead childhood obesity, and Red Bull pairs up with so many different extreme sporting personalities/events, we stopped keeping track. But what about smaller restaurant and food brands that don’t have the budget for these kinds of sponsorships? Because, let’s face it, most don’t.
Let’s reflect for a minute. Remember the days when celebrities were ‘untouchable?’ Before reality television became more invasive than informative (wait, did that ever happen)? Before you were one tweet away from connecting to virtually anyone? Celebrities have become humanized, thanks to the power of technology and social media. On top of that, user-generated platforms like YouTube have launched “normal” people (read: not celebrities) into rising stars. Read More