Responsive website design makes it possible for visitors to easily view and navigate a site whether they are viewing it on a desktop, tablet or smart phone. This design approach has become very popular because mobile web access is exploding. Mashable reports that the mobile web will be bigger than the desktop web by 2015.
The mobile web matters tremendously to restaurants, as their sites are exceedingly popular destinations for mobile web users. Among other things, mobile users view restaurant sites for:
• Customer reviews
• Downloadable coupons
• Driving directions
• Hours of operation