Purposeful Loyalty: Customers Are Driving and Data is the Fuel

Image Credit: ama.org

Image Credit: ama.org

The recent Business Value Global Consumer Study from the IBM Institute found that many customers will share their data with retailers or brands if they get something valuable in return. The desired reward? Offers customized to their wants and needs. 

Unfortunately, many companies are collecting shopper data and not doing anything with it that benefits the customer. Beyond neglect, this practice could also be killing your company’s future and ensuring greater share of wallet goes to your competitors. Read More