Editor's Note: Big data has exploded across our business ecosystems. To help foodservice marketers understand this new (and changing) ecosystem, we are searching for relevant articles to share. Please feel free to discuss in the comments.
It never ceases to amaze me how while everyone is looking for the next big thing, it quietly sneaks up unnoticed all around us. I remember when after the cellphone revolution everyone was looking for the next killer app, predicting amazing things, and then it turned out to be teenager driven SMS texting. And who really saw the coming social networks revolution until we were immersed within it. Not me. And now it is happening again with Big Data.
“Big Data” refers to the mining of the truly massive data sets that now exist in the cloud to come up with new insights. An example frequently used is Google’s Flu Trends map. By mining internet searches, and where and when they occur, the internet search provider is able to map out flu prevalence even before doctors report the cases and the CDC analyzes the resulting data. But this is just an early foreshadowing of what will be possible in the future. Read More..