Big data and analytics are a natural fit for the highly competitive hospitality industry, where success is defined by delivering a positive guest experience. By collecting information about how individual guests and groups make choices on where to stay, what guests like and don’t like, and why they return (or don’t), analytics can help hoteliers be more effective across the board – from defining their acquisition strategy to tailoring offers for individual guests.
Here’s a look at the Top 5 ways executives in the hospitality sector can use big data and analytics.
1. Identify growth and investment/divestment opportunities. Big data and analytics can... Read More..