How Taco Bell Wrote Their Own Unorthodox Success Story

Image Credit: Wikipedia

Image Credit: Wikipedia

In the foodservice industry, the media likes to shine a light on a segment or chain that is doing quite well – a “foodservice darling,” if you will. For example, Chick-fil-A is collecting all the accolades for bringing quick service chicken to a whole other level, while Chipotle offers “food with integrity” and social responsibility. Taco Bell isn’t necessarily a “foodservice darling,” per se. Instead, they are abuzz-worthy, off-beat brand that willingly embraces their reputation and uses it to their advantage – especially among Millennials – in order to stand out against their competitors. Read More