Oreo Boosts App Engagement With Movie-Themed Content - Claims 4 Million Downloads

Image Credit: AdWeek

Image Credit: AdWeek

As part of inking its first global movie marketing deal with Paramount Pictures, Oreo is extending the reach of its mobile app with themed content.

The Mondelez-owned cookie brand’s app update coincides with a global marketing campaign that also includes point-of-sale, television and packaging to promote the upcoming "Transformers: Age of Extinction" film. The updated Twist, Lick and Dunk app includes content from the movie, such as themed virtual cookies, games and trailers from the film. Read More