Hashtags: What Restaurants Need to Know

Hashtags might have begun life as easily referenced Twitter subjects, but they do more than merely function as the punchline of a Jimmy Fallon video. They have evolved into a unique communication platform that can serve as the connective tissue between social media channels—and demographics. They can instantly contextualize, categorize and connect your social media posts to your customer base as well as tap into a larger conversation.

Hashtags can create compelling conversation points that invite participation and focus dialog around your messaging. They can also serve the dual role of connecting your posts to a larger online community, while also inviting that same group in to see how your post relates to their interests. A good example might be a post about your restaurant’s patronage of a local farmers’ market with a geo-specific tag such as #NYCLocavore—relating to the subject and furthering the conversation. Read More