It’s 2014 and if you have read any industry updates about this year, you will know that it is the year of the Video. Industry experts and digital marketing experts alike have all expressed their predictions that 2014 will be solely focused on video marketing. I could bring in stats like how 52% of marketing professional worldwide name video as the type of content with the best ROI, 93% of marketers will be suing video for online marketing, sales and communication, or the fact the they predict that 74% of all internet traffic in 2017 will be video but that’s not really the point of this article.
Now let me clarify.
Like any new product that is becoming a trend, there will always be marketers or clients jumping on the bandwagon. As the popularity of video creation continues, imagine the amount of online video content that will increase as people will try to capitalize. Like all things, the good will always come with a heap load of bad. Google helps to filter low quality content and duplicate content, but how will they do it actively and accurately for videos other than the obvious social share metrics. Will this even be possible? (just an off-topic thought) Read More..