With 15 million people now actively using Twitter in the UK, representing around a quarter of the population, this offers huge potential for marketers to glean customer insight like never before. By mining text in the micro-blogging stream, subjective information can be captured and analysed, and if done right, it can provide valuable information that can be used in business planning to improve customer service, develop propositions and ultimately increase sales.
Sounds easy doesn't it? However, it can be all too easy to draw the wrong conclusions. Here are ten top tips to help marketers understand how good Twitter sentiment analysis works and how to make the most of the data. Read More..