When it comes to mobile, location is just as important as timing, but there's still a lot of work to be done until marketers have a firm grasp on location data.
We all know the importance of location - especially when it comes to mobile. However, as with many things in our industry, the full potential of location remains stunted amid a lack of transparency, understanding, and guidance. This year, we've worked on addressing these issues in order to help marketers make sense of the current state of location data. Below are some of the chief concerns we've heard and what we're doing to address them. Read More..