The Soda Fountain Cold War: Pepsi Coming Back With A Vengeance

IMAGE CREDIT: RESTAURANTNEWS.COM

IMAGE CREDIT: RESTAURANTNEWS.COM

PepsiCo isn't going down without a fight. The PepsiCo brand has just deployed three soda fountains given the name 'Spire', mimicking CocaCola's Freestyle creation. Spire gives customers the ability to create over 1000 different soda creations, exceeding CocaCola's mere 100. Since the release of the Freestyle in 2009, PepsiCo has taken a hit from the restaurant industries in soda machine sales. CocaCola has dominated the fountain machine market, gaining 70% while PepsiCo controls 20% and Dr.Pepper/Snapple rolling in with the last 10%. How does this affect the restaurant biz you ask? Well, with the creation of this new technology both CocaCola and PepsiCo are able to track service history and push software fixes through overnight. This gives restaurants the ability to have less room for error and more room for customer satisfaction. But have customers kept their brand loyalty? With the shift in consumer trends to the more health conscious options, does the 1000 different soda brands really affect the consumers decision when all they really want is a mango juice with tapioca pearls? Read more about PepsiCo's Spire creation here.