Digital Direct Response. Big Data. Mobile.
Individually each of these elements are equally strong, but together they all can create one massive, effective marketing strategy that can increase ROI by huge margins. More than $8 billion is spent on direct response online ads, along with $17 billion on mobile advertising campaigns. With these big jumps in $$$$$$, your business can't afford to miss out.
By using big data with the mobile user, we are able to target them to specific content/products/services in which are appealing to them (pages they have visited, pages they have liked, etc.) By utilizing these three valuable trends, marketers are able to see dramatic increases in their investments. Read more here.