We all hear big talk of big data in the marketing world as well as the future of IOT (aka Internet of Things). So what's all the fuss about? What exactly does these new discoveries do for me, in the restaurant industry?
IOT can be imagined as a refrigerator. Imagine this refrigerator as a digital scanner that reads each item which resides in it. Now think about that same fridge making you aware of expired products or coupons for similar items in which you are running low on. WOW. This is IOT. Collecting and storing of data from consumers to discover a way to benefit the customer to their highest satisfaction.