Making a substantial jump from $12.2 billion dollars in revenue in 2014 to a predictive $43.3 billion in 2019, the location services market is expecting an explosive growth within the next five years. How can marketers use this research to their advantage? You know the secret now... so run with it!
Heineken launched their @wherenext campaign which is a perfect example of geolocation being used to the fullest. this engagement-based marketing campaign gives Heineken lovers the ability to see the best locations in the area. The approach in which Heineken is taking gives them the ability to gather location-based information from all who engage. BRILLIANT. Read more here.