While it seems rude that 78% of customers send negative tweets about food while still sitting in the eatery, this actually opens many useful doors for the restaurants themselves. By carefully monitoring social media, restaurants should be able to do pretty instant damage control. Twitter allows restaurants to catch problems and turn negative online attention into positives. If you don't want to fall behind, responding to negativity on Twitter and Facebook is essential for quality customer service. Therefore, restaurants and companies alike should embrace the opportunities that social media provides and use it to solve problems. Click here to read more.