In order to attract customers that will come back again and again, sports bars must add fun and engaging events for their guests. How will the guests know about everything the sports bar has to offer? This is where social media comes in to save the day! When bars host events, they can market them on social media which in turn, promotes the bar. While posting on social media accounts may be the first step, engaging with guests should be the second. For example, encourage customers to tweet and Facebook by introducing a competition in conjunction with your event. Instagram can be utilized by asking customers to upload photos with the most creative winning an award. Social media opens doors for free promotion that you just can't get anywhere else. To learn more about creating a winning combo between your sports bar and social media, click here.