Instagram is a unique social media platform that allows people to communicate through visually enticing photographs and videos. This visual content appears "humanized" and can really help consumers personally identify with your brand, especially if you want to attract millennials. Users want advertising that speaks their interests and Instagram helps brands implement creative content that speaks to the user's individuality. Instagram also allows brands to target specific demographics in a non-intrusive yet effective way. Lastly, Instagram, provides vast amounts of data regarding users and content generated, allowing brands to drive metrics around things like purchase intent and brand awareness. To learn more about the benefits of using Instagram as a marketing tool, click here.