The quest to creating a connection with customers is, and has always been, an obsession to savvy, competitive marketers. Fortunately, new technology is giving us the ability to shorten this gap of the unknown. Have we finally discovered a way to collect relevant data from customers in a way in which our past untechy-selves have been unable to?
Big data and mobile are taking the front seat on the journey to total customer satisfaction. With the power to understand your customers, we discover each step of each journey in a customers life. It is then time for us marketers to spot an opportunity and create value for both us and the consumer. Read more here about how mobile and big data is creating BIG opportunities.