While digital ordering is extremely useful for restaurants because it allows them to serve customers faster, it also has an equally significant co-product, customer-level data. This data reveals who the brands' best customers are as well as marketing insights. As a brand, you will be able to visualize your customers' physical locations at the exact moment when they are thinking about your food. Because you will have a better understanding of your customer-base with this data, you can now better serve them while simultaneously finding similar customers. To learn more about how customer-level data works and how it can benefit you, click here.