The world is aware of the digital media wave that is growing daily across the globe. Business are adapting to change by adopting the digital age, and transforming their marketing and advertising concepts into this new era. But how big of an impact are mobile apps making on a digital scale?
In June of 2014, the time spent on digital platforms across the US topped 1.2 trillion minutes, jumping 24% in comparison to June 2013. Looking deeper into these analytics, research shows that the time spent within mobile apps has jumped over 50% within the year. Read more about how these apps are impacting mobile here.