Domino’s Uses Social for Virtual Scavenger Hunt

The well known pizza delivery chain is changing its name. Having previously gone by the name of “Domino’s Pizza”, the company is dropping “pizza” off of its signage and logo. Here’s the fun part: Domino’s is offering prizes to those who snap pictures of the old signs and post them on Instagram (with the appropriate hashtags of course). For those on top of their social media shaming game, a grand prize of free pizza for a year could be on the table.

The chain is using this unconventional method to engage on social media with their massive following which is still less than their competitor, Pizza Hut. Domino's Facebook has less than half the likes of it's rival and on Twitter only 771,000 followers as opposed to Pizza Hut's 1.15 million. Do you think Domino's creative strategy will succeed? Read more about this unusual contest here.