Properly utilized, social media has the power to make a huge positive impact on your business. If not used correctly it can be unnecessarily detrimental. Here are some mistakes to steer clear of:
- Repeating the same content. Stay in tune with your audience by keeping things fresh and not recycling the same information. You don't want your readers to become disinterested and get the impression that you don't care about what is being posted. Provide a variety of relevant and interesting content that will keep your audience engaged.
- Shamelessly promoting your products. There is a time and place for everything but don't abuse the platform by constantly sales pitching. There is a rule that you should limit promoting products to 20% of the time. If you follow this rule you will avoid your platform becoming a commercial. Focus primarily on engaging your audience with quality content.
- Inconsistency in the frequency and style of posts. Keep a posting schedule to keep track of how often content is being posted. Provide your team with a document that has guidelines as how to respond to negative feedback. An FAQ document that employees can refer to will keep messages consistent. Also have a file with photos and images available that can be accessed.