Instagram's Impact in Professional Cooking

Over the past few years, social media has brought many companies a great deal of publicity. Everyone wants their followers to know where they've been and what they're doing. One of the most used hashtags on Instagram is #food, with 178 million photos. Alongside #foodporn, with 56 million photos. "It's all about the exposure," said Dominique Crenn of Atelier Crenn in San Francisco. "Instagram came to give a voice to chefs and to the food they serve." Chef's are enjoying this way of displaying their foods. That it makes them want to perfect the presentation and the way it taste, so that we feel more compelled to snap a photo and post it everywhere.

Clearly, Instagram and social media marketing can be a powerful tool to grow a Chef's reputation. Of course this all depends on the quality of the photos. These days, people are sharing their experiences virtually. So this can cause some tension for a chef. Making sure that not only the food is displayed properly but that the setting looks just as good. There are many chef's who detest the fact that their customers approach the food like it's a photo shoot and some even ban mobile devices from the restaurant. How technology really enhanced the dining experience, though? The photo posting process is somewhat extensive– by the time a diner finished picking the right filter, choosing the hashtags, and waiting restless to see that first like - the food is now cold. Nonetheless, social sharing has become part of consumer's lives, so embracing the guests love for it can go a long way. Read More.