By Myriam Rofrano, Social Media Coordinator
Social media is always changing. One day Facebook is on top and the next day it’s Snapchat. Social media is now a necessary tool used by industries everywhere. It has given the mom-and-pops of the world a fighting chance against big corporations and chain restaurants. Now more than ever important to know where social media is going and how your business can utilize these trends to its advantage.
Facebook is moving towards an older demographic.
With the rise of new platforms such as Snapchat and Instagram, Facebook has seen and will continue to see a decline in its millennials users and an increase in its older-generation users. What does this mean for your business? Knowing your target demographic is key. If you're looking for those younger customers, Facebook may no longer be your best bet.
Social Networks are the new search engines.
Although Google is still the number one search engine, when it comes to the food industry, this king of search engines may not be your first stop. Consumers will look to sites such as Yelp! and Facebook to see if certain restaurants are worth trying. The reviews, photos and opinions across social media of other people who have already visited these locations play a determining factor in these decisions. Social networks have become the one-stop-shop for anyone looking to try a new restaurant. With that being said, it is important to keep your online presence authentic to your brand.
Big data can help you reach your customer!
People put all kinds of information online, such as their interests, likes, dislikes and thoughts. With all this virtual information flying everywhere, it has become a marketer's dream. It is easier and will continue to become even easier to find information on your customers. Finding out what engages consumers is a great tool to help reach businesses make more effective choices.
Read more on social media trends here.