Top 25 Location-Based Activity: Q2 2014

This is the ultimate bottom line measurement in every marketers bag of tools -- connecting the consumer to an action in a location. VenueTrak launched in mid-2012 and now has more than 3.5 billion location-based actions (LBAs) tracked by restaurant consumers. We analyze a few things to determine the best brands in connecting digital and social ROI: density, frequency, return & refer, and sentiment from a location-based action to add up to a total max score of 100 basis points. This tool alone not only provides a real ROI model, but also has the ability to define a cross competitive set, demographics, and can enhance your model to improve frequency. While brand sentiment, and social and digital presence are vital components in comprising a solid foundation for any brand, none of these elements actually matter unless the consumer ends up taking action, converting their sentiment into dollars or something of equal value that can help keep the brand sustainable.

RANK Restaurant Social Score
1 Panera Bread 83.82
2 Firehouse Subs 82.94
3 Buffalo Wild Wings 81.28
4 In-N-Out Burger 80.94
5 Greenleaf 80.74
6 Subway 80.62
7 Five Guys Burgers and Fries 80.33
8 Smashburger 79.74
9 McDonald's 79.72
10 Yard House 79.61
11 Jason's Deli 79.53
12 Veggie Grill 78.38
13 Red Robin Gourmet Burgers 78.28
14 Which Wich 78.11
15 McAlister's Deli 77.92
16 Wingstop 77.61
17 Olive Garden 77.53
18 Specialty’s Café & Bakery 77.51
19 Chipotle 77.17
20 Pitfire Artisan Pizza 76.81
21 Dunkin' Donuts 76.35
22 Yogurtland 76.28
23 Sonic Drive-in 76.22
24 Wendy's 76.09
25 Taco Bell 75.96