Top 25 Location-Based Activity: Q3 2014

This is the ultimate bottom line measurement in every marketers bag of tools -- connecting the consumer to an action in a location. VenueTrak launched in mid-2012 and now has more than 3.5 billion location-based actions (LBAs) tracked by restaurant consumers. We analyze a few things to determine the best brands in connecting digital and social ROI: density, frequency, return & refer, and sentiment from a location-based action to add up to a total max score of 100 basis points. This tool alone not only provides a real ROI model, but also has the ability to define a cross competitive set, demographics, and can enhance your model to improve frequency. While brand sentiment, and social and digital presence are vital components in comprising a solid foundation for any brand, none of these elements actually matter unless the consumer ends up taking action, converting their sentiment into dollars or something of equal value that can help keep the brand sustainable.

RANK Restaurant Social Score
1 Chipotle 90.09
2 Panera Bread 87.39
3 Sonic Drive-in 87.33
4 Firehouse Subs 86.31
5 Five Guys Burgers and Fries 84.09
6 Buffalo Wild Wings 83.34
7 In-N-Out Burger 81.22
8 Red Robin Gourmet Burgers 80.74
9 Shake Shack 80.29
10 Wendys 80.19
11 Jason's Deli 79.84
12 Specialty’s Café & Bakery 79.40
13 Taco Bell 79.20
14 Green Leaf 79.18
15 Chick-fil- A 78.98
16 McAlister's Deli 78.77
17 SmashBurger 77.95
18 Tender Greens 77.82
19 Veggie Grill 77.69
20 Texas Road House 77.14
21 Applebee's 76.84
22 Olive Garden 76.20
23 Subway 76.09
24 Cheesecake Factory 76.00
25 Noodles & Company 75.69