Top 25 Mobile Brands: Q2 2014

Mobile, Social and Local have emerged as the winning combination for the digital brand. This new metric is designed similarly to our overall engagement but is based on the most important filter of all, Mobile Social Transactions. We look at how mobile interactions impact the brand engagement this can lead to extensive strategy development and even new directions for your brand. Be on the lookout as we build new metrics from mobile restaurant consumers in the coming months.

RANK Restaurant Social Score
1 Starbucks 86.13
2 Firehouse Subs 84.87
3 McDonald's 83.28
4 Rubio's Fresh Mexican Grill 83.09
5 Panera Bread 82.84
6 In-N-Out Burger 82.19
7 Subway 81.73
8 Yard House 81.66
9 Pizza Hut 80.98
10 Taco Bell 80.91
11 Moe's Southwest Grill 80.76
12 Chipotle 80.54
13 Red Mango 80.38
14 Noodles & Company 80.27
15 Dunkin' Donuts 80.10
16 Shake Shack 79.88
17 Buffalo Wild Wings 79.71
18 Wow Bao 79.38
19 Jersey Mike's Subs 79.16
20 La Boulange Bakery 79.00
21 Cinnabon 78.56
22 Chick-fil-A 78.52
23 Red Robin Gourmet Burgers 78.36
24 Raising Cane's 77.90
25 Pinkberry 77.56