FDMS Session Speaker Outline

CMO Panel Session:CMOs Discuss the Digital Brand’s Future

Speakers:  Doug Reifschneider, VP of Marketing at Firehouse Subs; Kim Bartley, VP of Marketing and Menu Development at White Castle; Tressie Lieberman, Director of Social and Digital Marketing at Taco Bell
Moderator: Paul Barron, CEO of DigitalCoCo

Session Outline: The integration of the CIO, CTO and CMO is now a reality with big data and new age consumers, remapping how brands are interacting with them. The future digital brand brings an integrated approach of technology, web, email and social, as well as an emerging element of branded content into the mix. It is that mix that is challenging the best breed of execs that face a monumental task to bring it all together.  In this session, we explore the ideas and out-of-the-box thinking of how brands plan to tread into these unknown waters.

Key Audience Questions & Takeaways:

  • Big Data has become such an important resource in digital marketing. How is your brand utilizing data as part of your overall strategy?
  • How are you developing your digital team with social, PR/communications and traditional marketing?
  • How do you see brands interfacing from a digital perspective with consumers in the future as it relates to all the multiple digital and social platforms?

 

Content Resources:

Big Data Shifts the Restaurant Landscape in 2013

CMO, Meet the CIO. CIO, CMO.